Here in the United States, we know and love models like the MAZDA3, MAZDASPEED3, and Mazda CX-7. They can be easily taken for a test drive here at Avondale Mazda, and their quality in topnotch. Of course, overseas, the Japanese automaker's presence remains strong, only they maintain it with a slightly different lineup.

One such instance is seen in the Mazda BT-50, an Australian truck that is modeled after its Blue Oval parent company's Ranger. The truck is a big seller overseas, and Mazda is looking to take sales to the next level through creative marketing. The new ad campaign features augmented reality; something that many of you out there aren't likely familiar with.

Those who have an Android smartphone can download a new app, which users can then use to point their camera at a Mazda print ad. The ads feature a code that is read by the app, which then makes the content of the advertisement come to life in video form on the phone. This way, the performance of the BT-50 isn't merely limited to print, and drivers can get the full augmented reality experience. It's an amazing new technology, and not one that we're surprised to see a company as innovative as Mazda make use of.

This new form of advertising is intriguing, not just because it utilizes a new technology, but also because it does so while continuing to engage an older one. This combination of new and old is sure to spell success for the Mazda advertising team, and we're eager to see what happens right here in the United States with it in the near future. After all, Mazda will need to promote the upcoming Mazda CX-5 somehow, right?

Of course, if you're mind is already set on a new Mazda, you could always skip the whole ad thing and simply contact us online or by phone at (888) 879-9106 today to learn more. We're happy to address any questions or concerns that you may have about specific models, such as the Mazda CX-9, MAZDA2, and MAZDA6.

Even if you're wondering about how to go about financing your next Mazda or keeping it in shape with genuine Mazda parts, we can help with the whole process. From purchase to service, we're ready to help guide you the whole way! So make sure to visit us at 10675 W Papago Fwy Avondale, AZ 85323 today; we'd love to hear from you!